Privacy Policy

Our Promise to Our Customers

We’ll always keep your data safe and secure. Here is a summary of why we need it and how we use it.

  1. We will only use your data to improve your experience on our website
  2. We will protect your data like it’s our own.
  3. We will never send you unsolicited communications - you decide what and how you hear from us.
  4. If we don’t need your data or if you stop being a customer then we will delete it.
  5. We are 100% committed to protecting your privacy and security.

What we collect

We may collect the following information:
•        your name
•        contact information including email and delivery address
•        information relating to owned cars and shipping preferences
•        other information relevant to customer surveys and/or offers

What we do with the information we gather
We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:
•        safe processing of your order
•        internal record keeping
•        to improve our products and services
•        periodically communicating with you about new products, special offers or other information which we think you may find interesting using the email address which you may have provided.  

We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

How we use your information
We use your information in a number of different ways listed below.

Your Personal Details, such as your name, address, email address and phone number.

What we do Why we do it
Identify you when you visit our website or contact us Checking your identity helps us to keep your information safe & ensure we are dealing with you & not a 3rd party
Deliver your purchases to you Very important to make sure we get the right parts to the right car owner!
Send you account and service updates, such as updates to our Terms and Conditions and order confirmations To keep you informed of any changes to our policies or company changes
Send you order updates by text, e-mail or phone So you know when your order is due to arrive and if there are any delays or custom issues
Manage your participation in any promotions, offers or discount schemes you choose to participate in To ensure you receive any discounts or offers relevant to you or seasonal promotions

Direct you to the right part of our website

To get you to the products that you want faster

Send you order updates by text, e-mail or phone

 We like to keep you up to date with new product releases which may relate to your car


Your car details, if you choose to tell us this

What we do Why we do it
We can store your chassis and model years on our internal system We can more swiftly identify the parts you need with your car details to hand

Your payment information

What we do Why we do it
Take payment, and give refunds To make sure your account stays paid and up to date
Keep a record of any financial transactions with you We need to know what you have paid for (and let the tax man know!)

Your contact history with us

What you’ve said to us — for example, by email, on instant chat, on Social Media, or in private message. If you contact us by phone we record calls too for customer service purposes.

What we do Why we do it
Provide customer service and support We want to provide you with an all-round service experience
Improve the services and support we provide to you Give you the best possible customer service

Purchase history and saved items

What you’ve bought in the past, what you’ve searched for, what you’ve saved or added to a wishlist, and when you have asked us to tell you that something is back in stock.

What we do Why we do it
Help you keep track of items you have flagged, update you when an item comes off back order To help you get to the products that you like faster and so you can immediately be notified when an item is available
Handle returns in accordance with our Terms and Conditions and provide customer service and support We can’t provide a refund if we don’t know what you’ve bought!

Analyse what you have bought, searched for, or returned

To ensure we are providing good service, and high product quality.

Information about your phone or laptop, and how you use our website

Information collected when you browse our site or use our app, including your IP address and device type, how you use our website and app (such as the pages you visit and the products you look at).

What we do Why we do it
Identify you when you visit our website If we can remember you, we can give you the best possible shopping experience.
Improve our website and set default options for you (such as VAT preference and currency) It’s important for us, and it’s much easier for you, if we know the currency and VAT settings you prefer, and helps us to protect your information
Monitor visitors to our site and analyse their behaviour To protect our website and to help make our service better

Information from Social Media or accounts you link to us

If you post comments about IntroCar, tag us or post photos to our Social Media pages.

What we do Why we do it
Monitor our customers views or opinions We may want to respond to you or react, particularly if you are unhappy with something.
We use public sources of information to help us investigate fraudulent activity To prevent and detect fraud against either you or us

Your responses to surveys, feedback and competitions

What we do Why we do it
We occasionally ask for feedback on our products or how you feel we are doing. Generally, responses are anonymized but we may want to respond to you directly, for example if you mention you are unhappy with something It makes good sense to check how you feel about us and your purchases from time to time and we can use this information to improve our service.
Manage any competitions you may choose to enter and get prizes to winners. We need to let you know if you win!


You don’t have to give us any of this personal information but if you don’t, you may not be able to buy from the site, and you may not receive the optimal customer experience we put in place.

Fraud prevention and detection

We use any of the above categories of information to identify, prevent and detect fraud, against either you or against IntroCar.

We also use Purchase history data, to protect our service and uphold our Terms of Service as part of our contract commitment to you.

Sharing your information

We do not, and will not, sell any of your personal data to any third party – including your name, address, email address or credit card information.

However, we share your data with the following categories of companies as an essential part of being able to provide our services to you:

  • Companies that do things to get your purchases to you, such as payment service providers, order packers, and delivery companies
  • Professional service providers, such as marketing agencies, advertising partners and website hosts, who help us run our business

You may choose to take advantage of some of our additional services, in which case, depending on your choices we may share your data with the following categories of companies to fulfil the services you have asked for:

  • Marketplace sellers where you place a Marketplace order; and
  • Other third party payment providers, when you choose to use their payment services

Marketing messages

If you have said we can, we’ll send you marketing messages to keep you aware of what we’re up to and to help you see and find our products and services. 

You can control the marketing communications you receive from us through the Contact Preferences section of your IntroCar account. You also have the following options: 

  • Emails:  You can also click on the ‘unsubscribe’ link in any marketing email you receive, and this will take you to the Contact Preferences section of your account so you can unsubscribe from that method of communication. 
  • Any method of Marketing:  You can contact our team and ask to be unsubscribed from communications.

If you tell us you don’t want to receive marketing messages it might take a few days for all our systems to be updated, so we would ask for your patience as you might get messages from us while we process your request. 

Please note that opting out of marketing messages will not stop service communications, such as order updates, or where you have asked for a specific ‘back in stock’ notification. 

Seeing adverts for online

We use online advertising to keep you aware of what we’re up to and to help you see and find our products. 

You may see IntroCar banners or ads when you are on other websites and apps, such as Social Media. We manage this through a variety of digital marketing networks and ad exchanges. We also use a range of advertising technologies. 

The banners and ads you see are based on information we hold about you, or your previous IntroCar visit (for example, your search history, or content you read about us) or on banners or ads you have previously clicked on.  

For more information on our use of advertising technologies and Cookies, please see our cookie notice below.

Keeping your information

We’ll hold on to your information for as long as you continue to be a customer and for as long as we are required to keep it to ensure we meet our legal requirements.   

If you no longer wish to be a customer you can contact us to request that we close your account. However, we have a legal requirement to keep some of your personal data even after you have asked us to delete it. We will only keep what we absolutely need to, and only to make sure we can meet our legal or regulatory requirements, resolve disputes, prevent fraud and abuse, or enforce our Terms & Conditions.

Your rights

  • The right to be informed about how your personal information is being used (as per this notice!)
  • The right to access the personal information we hold about you
  • The right to request the correction of inaccurate personal information we hold about you (although you can probably do most of this through My Account
  • The right to request that we delete your data
  • The right to stop direct marketing messages, which you can do through My Account

You may request details of personal information which we hold about you under the Data Protection Act 1998. A small fee will be payable. If you would like a copy of the information held on you please write to IntroCar Limited, Units C & D The Pavilions, 2 East Road, Wimbledon, London, SW19 1UW.

If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible, at the above address. We will promptly correct any information found to be incorrect.

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

How to contact us

We always want to hear from our customers (particularly with regard to any personal data issues they may be concerned about).

IntroCar Ltd
Units C&D The Pavilions
2 East Road
London SW19 1UW

+44 (0)20 8546 2027
[email protected]

Cookie Notice

Cookies are data files that can hold small amounts of info and are stored on your device (computer, smartphone etc) when you first visit a website. They require permission to be placed and help analyse web traffic or track your online journey in order for a web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to any information about you, other than the data you choose to share with us.

You can control cookies through your browser settings. You can find out how to manage cookies on your various devices below.

How do we use cookies?

  • essential operations, like site navigation
  • allowing you to add items to your shopping bag or to your Saved Items
  • analysing visitor numbers and behaviours, such as what pages are frequently visited
  • assessing the success of our advertising campaigns, offers and communications
  • targeting suitable advertising messages

What types of cookies do we use?

  • Site functionality cookies – these allow you to navigate the site and use our features, such as “Add to Bag” and “Save for Later”.
  • Site analytics cookies – these cookies allow us to measure and analyse how our customers use the site, to improve both its functionality and your shopping experience.
  • Customer preference cookies – when you're browsing or shopping, these cookies will remember your preferences (like your currency or Vat preferences), so we can make your shopping experience more personal to you.
  • Targeting or advertising cookies – these are used to deliver ads relevant to you. They also limit the number of times that you see an ad and help us measure the effectiveness of our marketing campaigns.

How to manage cookies

Most browsers allow you to manage cookies saved on your device – just head to the help section of your browser. But don’t forget, if you modify your settings to block all cookies, you may not be able to access parts of our site or our service.